2016年12月，首届世界工业设计大会在杭州良渚胜利召开，作为工业设计领域的全球盛事，大会得到了国际媒体的广泛关注，多家国际媒体对大会盛况进行报道，这是中国设计和创新领域在世界郑重发声，大会开放、包容、合作、共享的宗旨得到国际媒体的强烈关注，国际社会纷纷认同世界工业设计大会推动世界设计产业发展的引领推动作用!

意大利杂志PLATFORM报道

http://www.platform-ad.com/world-industrial-design-conference-2016/?n=22-16

The World Industrial Design Conference in Liangzhu, China has just finished. The WIDC is a global event in the context of development in industrial design co-founded by the China Industrial Design Association and national design organizations, institutions, enterprises and universities and colleges from over 26 countries and regions. Italy was represented by ADI – Association for Industrial Design – by the President Luciano Galimberti together with Prof.ssa Marinella Ferrara and Davide Conti, General Manager ADI China.

The purpose of the WIDC is to act as an important platform for communication and cooperation in the field of design, and for considering design as representing the integrity of originality, morality, emotion and aesthetics having developed as an effective route through which to promote the value of industries and quality of life.

Design should respect the ecological harmony between humans and the environment, resolutely protect designers’ intellectual property and other related rights and keep encouraging the design industry to take the lead in developing the new economy. China is demonstrating how it is constantly possible to create new business opportunities through design, and this conference highlighted the enormous power that the nation is simultaneously bringing to bear both internally and around the world.

The 3 days of the event also saw the China Excellent Industrial Design exhibition, a showcase for the works submitted for appraisal and selection by CEID, the China Excellent Industrial Design Award which is the only and the highest industrial design award sponsored by the Chinese government. This exhibition highlighted the latest in Chinese design achievements which include a number of programmes that are considered to be of national priority, such as intelligent robots, innovation & entrepreneurship, investment banking and much more.

Guided by the principle of communication, cooperation and mutual benefit, the design organizations from different countries signed the cooperation memorandum to promote collaboration between them.

During the Design Development Round Table Summit, the vice president of CIDA Prof. Ying Fangtian closed the meeting by stating:

“Design must integrate technology, business and culture together with the needs of the end user. Design demands innovation, ethics, emotion and aesthetics. There is a pressing need to create new products, systems and services for the world with the aim of improving the quality of industry and life. This is the power that you can bring to the world. This is the productivity of design”.

Text: Cristina Bigliatti

报道译文

首届世界工业设计大会近日在中国良渚圆满落幕。大会是由中国工业设计协会与来自全球各地26个国家及地区的设计组织、机构、企业以及院校联合发起的全球盛会。意大利全国工业设计协会(ADI)主席卢西亚诺·加林佩蒂先生、副主席玛利亚·费拉拉教授代表意大利出席大会。

世界工业设计大会旨在成为设计领域交流与合作的重要平台，设计以独创、道德、情感、美学的整合力量，已成为提升产业价值与生命质量的有效途径。

设计应尊重人与环境和谐相处的生态文明，并坚决保护知识产权等创意设计者的相关权益，一如既往鼓励支持设计产业在引领新经济中的重要作用。中国向世界展示要如何通过设计不断地创造新的商业机会，本次大会让世界看到了中国日渐强大的影响力。

大会同期举办中国优秀工业设计奖(CEID)优秀作品展，中国优秀工业设计奖是中国工业设计领域唯一的国家级政府奖项，本次展出优秀作品体现了中国的设计成果，其中还包括一些国家级优先方案，如智能机器人，创新创业，投资银行等。

在沟通，合作，互惠互利的原则指导下，来自不同国家的设计机构还签署了合作备忘录来促进彼此之间的合作。

中国工业设计协会副会长应放天在WIDC2016设计发展圆桌峰会上说道：设计必须融合技术，商业，文化与终端用户的需求。设计以独创，道德，情感和美学的力量，提高工业和生活的质量，设计需要为世界创造新的产品，系统和服务，这是设计带给世界的力量，而这就是设计·生产力。