2016年世界工业设计大会期间，来自印度设计委员会、印度国家设计学院、印度POOL杂志的三位嘉宾代表印度应邀来杭参会。会后，POOL杂志创始人

兼首席执行官苏迪尔·沙玛(Sudhir Sharma) 在POOL上发文 Eye on China《静观中国》，以国际视角描述中国以及中国工业设计的发展。

POOL杂志是一本面向世界发行、聚焦于印度设计师的设计杂志，适合所有希望从新兴品牌和设计中寻求灵感的读者。POOL杂志着眼于设计师的创业灵感

和他们对社会、文化和生态的承诺，以及 他们在艺术等方面持续不断的贡献。除担任POOL杂志总编，苏迪尔还是首届印度设计委员会成员和世界经济论坛全球

设计委员会的校友。2009年苏迪尔被APEA(亚太企业家奖)授予“年度最具前景企业家”称号，以表彰他为印度设计商业和产业做出的贡献。

POOL 杂志报道

- http://www.sudhir-sharma.com/2017/01/03/eye-on-china/?winzoom=1

报道译文

静 观 中 国

2017年1月3日

近期，中国邀请世界范围内的设计届领袖到杭州参加由中国工业设计协会发起的为期两天的世界工业设计大会。大会旨在发布制造业后的

下一个议题——创新，并展示作为世界工业设计发展节点的中国力量。

设计界领袖人物来自26个国家(包括我们Pradyumna Vyas教授，Shrikant Nivasarkar和鄙人)，讨论的议题包括工业设计、实践、知识产

权和教育，我不禁惊叹这个由中国人自己建立起来的国家。

在印度，我们始终认为中国和我们一样，也许是因为人口相近，但更多的是因为一个非常有误导性的媒体给我们那样的印象。与我们想象

相比，中国是一个更发达的国家。我对基础设施的规划和品质印象深刻，真诚勤劳的人们也让我深受感动。

我一直认为，由于人口的规模，在印度很多事情无法实现;一切都处于紧张状态。现在我认为这是糟糕的计划和执行腐败所致。中国已建成

的火车站，能给普通人一个更好的旅行体验，这并非我们机场所能及。我很振奋地看到电动公共汽车和摩托车已经很普及。一般超市的商品包

装蕴含着非常明确的文化审美。你也能发现不少的艺术和工艺。我知道“现象背后有文章”，但相信我，你所看到的足以让你得到启发。

我所有的印度设计师朋友们，我建议你们去参观中国–从他们那里我们将有所收获!

-- 主编：苏迪尔·沙玛

报道原文

EYE ON CHINA

JANUARY 3, 2017

Recently, China invited the world leaders of design to Hangzhou for a two-day World Conference, organized on the initiative of CIDA (China

Industrial Design Association). The purpose was to announce the next agenda of "Innovation" after manufacturing, and showcase China's strength

as a nodal point for the development of Industrial Design in the world.

While design leaders from 26 countries (including our own Prof. Pradyumna Vyas, Shrikant Nivasarkar and yours truly) debated issues related to

Design Industry, Practice, IPR and education, I could not but marvel at the country that the Chinese have built for themselves.

In India we have always believed China is like our country, perhaps because of the population matches, but more because a very misinformed

media has given us that impression. I saw China as a far more developed country than I believed it would be. I was impressed by the planning

and quality of infrastructure and was very moved to see the sincere and hardworking people.

I have always believed things didn't work in India because of the size of the population; everything is in stress. Now I believe it is bad planning

and corruption in execution. China has built train stations that give an average person a better experience of traveling than afforded by our airports.

It was heartening to see electrical buses and scooters as the norm. Average supermarket packaging has a very defined cultural esthetic. You also

see a lot of art and craft. I know there is more than what meets the eye, but believe me, what you see is enough for you to get inspired.

To all my Indian designer friends I would advise a visit to China – we'd all benefit by taking some clues from them!

-- Sudhir Sharma, Editor-in-Chief